https://reichert.law/blog/ What large datasets and carefully checked AI show about how intellectual property doctrine works in practice, and how lawyers can use the same tools reliably. en-us https://reichert.law/blog/posts/florida-ai-slop-real-citations/ Wed, 23 Sep 2026 00:00:00 +0000 https://reichert.law/blog/posts/florida-ai-slop-real-citations/ A Florida appeals court issued a show-cause order over filings it suspected were AI-generated. It identified no fake cases. The problem was the reasoning, and the court put responsibility on the lawyer who signed. https://reichert.law/blog/posts/riseandshine-v-pepsico-missing-jury/ Mon, 06 Jul 2026 00:00:00 +0000 https://reichert.law/blog/posts/riseandshine-v-pepsico-missing-jury/ The Supreme Court granted certiorari to decide whether trademark strength is a question of fact or law. My new essay measures the assumption beneath the question: juries decide about two percent of these cases. https://reichert.law/blog/posts/world-champ-tech-peloton-house-marks/ Wed, 04 Feb 2026 00:00:00 +0000 https://reichert.law/blog/posts/world-champ-tech-peloton-house-marks/ How the Ninth Circuit's app-store context reframed a house-mark issue in a reverse-confusion case, and why the cert petition cited my DuPont research. https://reichert.law/blog/posts/welcome/ Fri, 30 Jan 2026 00:00:00 +0000 https://reichert.law/blog/posts/welcome/ What this blog covers: trademark doctrine measured at scale, empirical legal studies, and how lawyers can use AI reliably.